Keep It Ethicool was a project I worked on for an ethical identity and branding brief. I looked at large corporate brands who exploit their employees and make millions in profit. I decided to create a promotional campaign that supported the charity Oxfam. I produced a selection of branded Keep It Ethicool merchandise including, posters, T-shirts, stickers, packaging. The concept was to produce a range of products that could be sold to promote giving to a good cause and help directly by donating all of the profits to Oxfam.
All images used with permission from Scott Coates.