I created these series of posters to show how much ink is consumed worldwide. I used the quote, “In Europe, more than 1 million tonnes of ink and coatings, costing €3.5bn are consumed by printers of all kinds of products every year. This equates to 2kg of ink for every man, woman and child in Europe, which, when you consider that is enough ink to print 35 daily newspapers or 24,000 chocolate bar wrappers, is a lot of ink!” (Federation, n.d.) I wanted to show the audience that a lot of ink is used globally. After I had a meeting with some of my peers from my course they all said they same thing, which was that there could be a much better way of representing this information instead of using almost pure typography. The idea of making an info graphic to communicate the same message may prove more effective. These posters also illustrate the concept of ink consumption and ways ink users can reduce the amount they use. “We’ve found that such cycles occur automatically based on a frequency the printer manufacturer sets. But you can reduce the number of such cycles, and ink consumption, in several ways.
First, you can leave the power on. Leaving the printer on all the time avoids triggering a maintenance cycle each time you use the printer. When we did that with some of the most ink-hogging models, it did noticeably reduce ink consumption.” (The cost of printer ink - consumer reports magazine, 2013). I do always turn my printer off as soon as I have printed something. I noticed that when you turn the printer off, it some times takes a minute to do so. When you turn the printer on and off sometimes you can trigger a cleaning cycle which means you can use ink up just cleaning and ‘maintaining’ your printer. What I discovered was if you print a lot then I might be worth leaving your printer on all day, or work out specific days you can do all of your printing all in one go.
All images used with permission from Scott Coates.